This is a great piece. I encourage you to read every word.
Unfortunately, it is totally wrong.
The audience for journalism may be larger than it was before, but the mind-set is smaller.
In fact, it is Journalism that is small-minded.
Data have turned journalism into a commodity, something to be marketed, tested, calibrated. Perhaps people in the media have always thought this way. But if that impulse existed, it was at least buffered. Journalism’s leaders were vigilant about separating the church of editorial from the secular concerns of business. We can now see the cause for fanaticism about building such a thick wall between the two.
The preciousness with which Journalism understands itself is rather ironic. That “thick wall” was a privilege bestowed by a great business model. If they want to keep the wall in the Internet world, they need a new business model.
Dependence generates desperation—a mad, shameless chase to gain clicks through Facebook, a relentless effort to game Google’s algorithms. It leads media outlets to sign terrible deals that look like self-preserving necessities: granting Facebook the right to sell their advertising, or giving Google permission to publish articles directly on its fast-loading server. In the end, such arrangements simply allow Facebook and Google to hold these companies ever tighter.
Silicon Valley did not take over Journalism.
Journalism mistook Silicon Valley.